Created by Yuk Shimizu in 1974 for Japanese entertainment company Sanrio, Hello Kitty has remained a global kawaii cultural icon for decades, having been featured on over 50,000 products sold across 130 countries. But what exactly is it that makes Hello Kitty so popular with so many people?

The Girl Maths trend has maintained it's relevance on the internet for over a year now, being used as a tongue in cheek way for women to justify ‘’frivolous’’ purchases from iced lattes to designer handbags to Taylor Swift concert tickets. But why is it that women feel the need to justify their spending in this way? And why is it only costs associated with femininity that are deemed as ‘’frivolous’’?

Demure is the new TikTok catchphrase that has been sweeping across our social media feeds, with over 300,000 posts on TikTok and celebrities including Jenna Ortega, RuPaul and Lily Collins participating in the trend. But why is the phrase suddenly so popular, and what exactly does it mean?

As dating and relationships become as confusing as ever, this article examines the harsh reality of dating as a young woman in the digital age.

With the rise of the coquette trend, the popularity of Bridgerton and ‘’Barbie-core’’ going viral, recent years have seen an influx in women from all around the globe dressing in the hyper-feminine aesthetic. However, for many self proclaimed girly girls, the journey towards embracing their femininity was a difficult one. This article explores the question of whether hyper-femininity is compatible with feminism, and what exactly it means to be a feminist in 2024.

For the past six months I’ve been testing out several new hobbies that offer a calming respite from day to day life without being too intense. Below is my recommendation list for pass times perfect for any girl who strives to live a soft life.

‘’#princesstreatment’’ has become a TikTok buzzword in recent years, with over 100,000 videos posted under the hashtag. Here are some tips on how to spoil yourself like the perfect princess we all know you are.

Everyday life is stressful, and self-care is not just a luxury- it’s a necessity. Here are seven simple steps to indulge in a girly self-care evening that will leave you feeling relaxed and rejuvenated.