Created by Yuk Shimizu in 1974 for Japanese entertainment company Sanrio, Hello Kitty has remained a global kawaii cultural icon for decades, having been featured on over 50,000 products sold across 130 countries. But what exactly is it that makes Hello Kitty so popular with so many people?

Demure is the new TikTok catchphrase that has been sweeping across our social media feeds, with over 300,000 posts on TikTok and celebrities including Jenna Ortega, RuPaul and Lily Collins participating in the trend. But why is the phrase suddenly so popular, and what exactly does it mean?

With the rise of the coquette trend, the popularity of Bridgerton and ‘’Barbie-core’’ going viral, recent years have seen an influx in women from all around the globe dressing in the hyper-feminine aesthetic. However, for many self proclaimed girly girls, the journey towards embracing their femininity was a difficult one. This article explores the question of whether hyper-femininity is compatible with feminism, and what exactly it means to be a feminist in 2024.

‘’#princesstreatment’’ has become a TikTok buzzword in recent years, with over 100,000 videos posted under the hashtag. Here are some tips on how to spoil yourself like the perfect princess we all know you are.